Bury These Bones
Buzzwords are the opposite of creativity, innovation and strategy. They stop thought and they obscure the truth.
For some reason, marketing seems to be a magnet for them, maybe because they are a way for we marketing nerds to seem cool, or because they allow people who don't really know what they are talking about to make other people think THEY are the clueless ones. Who knows?
What we do know is that they drive us up the wall, even when we find ourselves reverting to them!
Among our "favorites": Turnkey Actionable Web-enabled Operationalize Leverage Mission-critical Paradigm (see also: Paradigm Shift)
And the clear winner of Most Ironic: Outside of the Box
Are you also numbed by jargon and buzzwords? Feel like you would rather gag yourself with a thumb drive than run another marketing meeting? It doesn't have to be that way.
Stand up with us against buzzwords! Help Smilin' Tom bury these bones for good! Submit your favorites to his blog. Or, if you are a buzzword-believer, defend them to the bitter end!
1) Pizazz !
2) Any headline that reads: "Got (Anything) ?"
Please note the above comments are not necessarily the opinions of Stifel Design or Stifel & Marcin. Though for a check with the correct amount of zero's we will happily promote any "Got ___ ?" headlines as they are quite simply the most versatile and thought-provoking calls to action of our time.
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